{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate today's movie theaters.
The biggest surprise the film industry has witnessed in 2025? The resurgence of horror as a leading genre at the British cinemas.
As a style, it has remarkably exceeded past times with a annual growth of 22% for the British and Irish cinemas: £83.7 million in 2025, versus £68 million the previous year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” comments a cinema revenue expert.
The major successes of the year – a recent horror title (£11.4m), another hit film (£16.2 million), The Conjuring Last Rites (£14.98 million) and the sequel to a classic (£15.54 million) – have all hung about in the cinemas and in the popular awareness.
Although much of the expert analysis focuses on the unique excellence of prominent auteurs, their achievements indicate something shifting between audiences and the genre.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” explains a head of acquisition.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But apart from aesthetic quality, the consistent popularity of frightening features this year implies they are giving moviegoers something that’s much needed: emotional release.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” says a genre expert.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” explains a respected writer of vampire and monster cinema.
Against a real-world news cycle featuring war, border tensions, far-right movements, and environmental crises, witches, zombies and vengeful spirits resonate a bit differently with audiences.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” comments an star from a popular scary movie.
“This symbolizes the way modern economies can exhaust human spirit.”
From film's inception, societal turmoil has shaped horror.
Experts highlight the boom of European artistic movements after the first world war and the chaotic atmosphere of the post-war Germany, with films such as classic silent horror and the iconic vampire tale.
This was followed by the 1930s depression and iconic horror characters.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” says a academic.
“Therefore, it embodies concerns related to foreign influx.”
The phantom of immigration influenced the newly launched rural fright a recent film title.
The creator elaborates: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Perhaps, the current era of celebrated, politically engaged fright cinema commenced with a brilliant satire debuted a year after a contentious political era.
It ushered in a fresh generation of horror auteurs, including several notable names.
“Those years were remarkably vibrant,” comments a filmmaker whose film about a deadly unborn child was one of the period's key works.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Simultaneously, there has been a reappraisal of the overlooked scary films.
In recent months, a new cinema opened in a major city, showing underground films such as The Greasy Strangler, The Fall of the House of Usher and the late-80s version of the expressionist icon.
The renewed interest of this “rough and rowdy” genre is, according to the venue creator, a straightforward answer to the formulaic productions pumped out at the cinemas.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Scary movies continue to challenge the norm.
“These movies uniquely blend vintage vibes with contemporary relevance,” observes an expert.
In addition to the return of the deranged genius archetype – with two adaptations of a well-known story on the horizon – he predicts we will see horror films in the coming years responding to our present fears: about AI’s dominance in the coming decades and “vampires living in the Trump tower”.
Meanwhile, a religious-themed scare film The Carpenter’s Son – which narrates the tale of biblical parent hardships after the messiah's arrival, and features celebrated stars as the sacred figures – is planned for launch in the coming months, and will undoubtedly cause a stir through the Christian right in the US.</